A 3-year-old boy was tragically struck and killed Saturday night in a San Diego, California, area parking lot while he was walking into his birthday party.

Josiah Toleafoa was hit by an unidentified 36-year-old driver on May 27 as he and his family were in the shopping area where locals say drivers often ignore traffic laws.

The family was heading into the Play City indoor amusement park to celebrate.

One witness who spoke with NBC4 not said the boy’s mother sobbed hysterically as police and paramedics worked to save her child.

‘It’s heartbreaking, I have a kid myself, I have two kids and so I feel for those parents. and it’s all the time,’ said Theresa Arrocha, a local mom who was once in a hit-and-run in the same lot.

Police have not charged the driver in the incident.

The shopping plaza is located in Eastlake, a neighborhood of Chula Vista, and often has kids running around due to its SkyZone, Speed Circuit and Play City.

The mom, who once was in a hit-and-run in the same lot, said she has seen drivers acting ‘crazy’ first-hand and a total disregard for others’ safety.

‘Cars sometimes drive maybe over the speed limit with no intention of stopping. They look at you crazy, they just don’t care,’ Arrocha told CBS 8.

On Monday, police-drawn lines in the parking lot were still visible and showed the exact scene where the collision happened.

It’s unclear whether Josiah had been crossing traffic or if he was behind a vehicle at the time that he was fatally struck.

According to a GoFundMe started by Josiah’s aunt Tatiana Toleafoa, he was rushed to Rady Children’s Hospital after the incident, where he was pronounced dead.

‘As his family, we mourn for the life he won’t get to have and the heartbreak all those left behind will have to face,’ the grieving aunt wrote.

Tatiana confirmed in the fundraiser’s description the family was there to celebrate and a post on Facebook suggests Saturday was Josiah’s actual birthday.