Meghan Markle has issued an apology to customers of her lifestyle brand As Ever, following a stock error that left many without their highly anticipated apricot spread. The limited-release item, launched on June 20, quickly sold out — but demand apparently outpaced the company’s inventory system.

Affected customers were informed by email that their orders couldn’t be fulfilled. In response, As Ever promised full refunds by the end of the week and added a goodwill gesture: anyone who missed out would receive a free jar of the apricot spread when it’s back in stock.

This marks the second time in recent months that the brand has had to walk back a product launch. In April, a similar incident occurred with a limited-edition honey, prompting Meghan to personally address concerns and offer a complimentary item.

Still, many customers praised how the situation was handled. Some took to social media to commend the transparency and generosity, calling the refund and replacement plan “above and beyond.” Others said they were “disappointed but impressed” by the quick response and the promise of a free jar.