Prince William and Princess Kate have officially been granted the authority to issue Royal Warrants—marking a notable expansion of their public responsibilities and royal standing.

This newly confirmed role allows the Prince and Princess of Wales to formally endorse British companies whose goods or services are used by the royal household. The move was announced this week in a statement by Sir Ian Patrick, Private Secretary to the Prince of Wales, who said: “Their Royal Highnesses are delighted to be able to recognise and celebrate British industry, creativity and skills through the granting of Warrants.”

The appointment is significant not only for its historical weight—Royal Warrants date back to the 15th century—but also because it makes Kate the first Princess of Wales to receive this honour in over a century. It also comes during a period of transition for the monarchy, as King Charles and the Princess of Wales both continue to ease back into public duties following cancer treatment.

A centuries-old tradition gains new relevance under William and Kate

Royal Warrants are often seen as the ultimate mark of royal approval. In practical terms, they allow businesses to display the royal coat of arms on their packaging, advertising, and products—often leading to a surge in visibility and commercial success. More than 800 companies currently hold valid Royal Warrants, including brands ranging from heritage fashion houses and luxury chocolatiers to artisan producers and even hairdressers.

To be eligible, companies must have provided goods or services to the royal household for at least five of the past seven years and must demonstrate not only consistent quality but also environmental responsibility and sustainable practices.