Markle’s lifestyle brand launch faced delays due to a series of trademark issues. The brand, which features home essentials like tableware, kitchen linens, beverageware, and coffee and tea sets, encountered legal hurdles before its debut.

Back in September 2024, the US Patent and Trademark Office reportedly denied Markle’s application for American Riviera Orchard, citing that geographical locations cannot be trademarked.

At the time, The Post reported that her team viewed the setback as “routine and expected” in the trademark filing process.

Rival lifestyle brand Harry & David later filed a protest against Markle’s lifestyle brand, claiming the name was far too similar to its “Royal Riviera” product line.

In November 2024, Markle’s team asked USPTO for a three-month extension to launch the American Riviera Orchard brand.

When introducing As Ever on Monday, Markle pointed out the similarities between her new brand and The Tig, the lifestyle blog she shut down in 2017 after beginning her relationship with Harry.

“This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living and finding joy in the everyday,” she said.

The former actress also shared: “I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating.”